4iP is an innovation fund to stimulate public service digital media (beyond television) across the UK.
- 4iP is hunting for tiny, risky ideas as well as big, crunchy ideas.
- 4iP will help turn fabulous ideas into delightful running code quickly.
- 4iP will help products showing promise to deliver way more impact.
- 4iP won't support products or projects on an ongoing basis.
- 4iP wants proposals from as wide range of people and companies as possible. Nobody is too small, nobody too big. Nobody is too close, nobody is too far away.
- Your idea could make you a millionaire; your idea could earn you a knighthood for public service, but never turn a profit. Either way 4iP is interested in helping you get started.
- 4iP loves connecting people and organisations that otherwise would never get to work together.
Investment Criteria
4iP will ask the following questions before deciding whether or not to go with a proposal;
- Will it deliver 4's public purposes?
- Will it stir things up in 4-like fashion?
- Does it meet a user need? Does it scratch an important itch?
- Is it 100% native to digital networks, with its centre of gravity in participation or collaboration?
- Can it thrive without ongoing financial support from 4iP?
- Can it thrive without cross promotion from TV channels?
A few areas of particular interest
4iP is interested in any ideas which meet 4's purpose as per all the above, but there are a few areas that are of particular interest:
"DIGITAL DEMOCRACY"
New ways to let everyone keep an eye on money and power
"HIDDEN GEMS"
Helping people discover stuff which could change their lives
"AMPLIFYING VOICES"
New ways to empower those communities that media could never previously reach
"TOOLS TO MAKE TROUBLE"
Developing diruptive media tools, then putting them in the hands of the people that need them most
"WISE CROWDS"
Connecting people who need to know stuff with people who know it already
